|The venerable “Brücklwirt” premises in the town of Saalfelden, only a few kilometres away from Priesteregg, are home to the cradle of the traditional dresses: the costumes factory of Mrs Regina Wienerroither. The building embodies tradition, history, life-style and values, conveying, however, a quite contemporary atmosphere. This is exactly what characterises Regina’s traditional costumes collection, too.
Mrs Wienerroither, a native of Pinzgau county, is a skilled dressmaker and masters still long-forgotten manufacturing techniques. Just like we do, she loves in her home county and draws inspiration from old fashion drawings she found in the local mountainous area including “Salzburg” and “Pinzgau” counties. Yet, her creative work isn’t confined to the local area, but radiates far beyond the surrounding mountain peaks. This is how the local costumes of Priesteregg have developed, being inspired by the colours of “Leoganger Steinberge” Mountains and the traditional wooden structure of our chalets.